
Project Overview
Idea |Vision |Usage |Modules |Features | Visual Design | Technology | Roadmap
Gemma is a Business Management Software for project based service providers. It aims to become a complete collection of interconnected tools to automate and streamline the administration, communication and accounting requirements of a business using the latest in Artificial Intelligence, Fin Tech and other emerging technologies.
IDEA
Business administration is a necessary evil. It’s a known fact. No business generates any income from its managerial and administrative activities however, they have to perform these activities in order to enable the core and productive elements of their business to function smoothly. The idea of Gemma, as a complete business management software, is to minimize the necessary human intervention required for business administration through automation and smart utilization of ongoing business operational data. It aims to achieve this goal by utilization of various established and emerging technologies both in the IT and business domains.

VISION
Gemma is an ambitious project. It aims to gradually address and facilitate all administrative, communication and accounting requirements of a project based business. Its goal is to utilise the latest in the fields of Artificial Intelligence, Business Analytics, Fin Tech and Communication to offer the most friction free and efficacious business management experience possible.

USAGE
Gemma is not necessarily suitable for all types of businesses. It is designed and developed specifically for project based service providers. Although it can be used for other types of practice, it can provide its most fluent and effective automation benefits for business types it is aiming to serve the best. It is designed for small to medium size businesses which don’t necessarily require advanced features of a specialized project management and accounting software in their daily operation and prefer speed and fluency over unnecessary and mostly unused advanced functionality.
MODULES
The most valuable, non tangible asset of a business is its information. As the business operates, information contributes to management and workforce experience and it, in turn, creates the most valuable tangible asset of a business, experienced professionals. All Gemma modules work around a central pool of data and information. This enables seamless transfer and sharing of intelligence between various modules and different parts of a business and therefore it contributes directly to human operator experience. Some of the more prominent and obvious functionality modules of Gemma are listed below with their intended end goal and their current state of development.
Project Management
Client Relation
Payment and Accounting
Communication
Documentation & Filing
Business Intelligence

Project Management
This module is a major and central component of Gemma. It aims to provide a comprehensive and easy to use project, task and time management system for technical service providers without any necessary education in the field of project management as a profession. As a results, it does not aim to become a full project management software like Microsoft Project Pro but to offer the most useful and fundamental functionality of such packages.
Client Relations
In Gemma, Client and Contact Persons are not just text fields. They are modelled to represent the actual metrics and characteristics which matter for these entities. Gemma Client Relation Management module designed to recognise signals and patterns in related entities and their interactions and to improve the relation between a business, its Clients and the Contact Persons of a Client.


Payment and Accounting
Incorporation of Bank Feeds into Gemma enables the development of an automated accounting, reconciliation, financial health monitoring and budgeting system. Gemma also allows online payment processing of invoices for Clients of a business using various payment methods. This improves customer satisfaction and further contributes to a healthy financial status for the users of Gemma.
Communication
You don’t need to leave Gemma and log into another application in order to talk with someone in or outside of your organisation. Gemma’s communication module aims to utilise the latest emerging technologies to enable, on demand and readily available text, voice and video communication which are context aware and compartmentalised for various entities of your business.


Documentation & Filing
Gemma creates all the necessary administrative and financial documents of an office for a comprehensive project work flow and uses local and cloud based storage systems for access and redundancy. All the records and documents generated by Gemma adhere to the highest standards of design and narrative while following the corporate colour accent of your business.
BUSINESS intelligence
Gemma delivers out of the box advanced historic and predictive Business Intelligence and Analytics using informed history monitoring and cutting edge machine learning methods. This is a core area of Gemma which offers the business owners the power of BI and AI in a combined package without the need for any background knowledge.

Features
Performance Monitoring
Every element of a business has performance metrics associated with it. For an Employee it could be productivity. For a Service it could be profitability. For a Client it could be quality of their projects and so on. Gemma’s automatic data collection creates precious repositories of intelligence and knowledge which can be investigated to provide up to date, reliable and useful performance metrics for every component and entity of a business being internal or external. By using Gemma you will no longer need to hire data scientists and business intelligence service providers to decipher your data and answer your questions. It is an out of the box and ever present feature of all Gemma modules.
Automatic data collection
During its normal operation, every business constantly generates steams of useful data. This data can be turned into information, knowledge and wisdom and give that business a significant competitive advantage. Most businesses however never utilize this precious asset and their day to day operational data is lost. Gemma has been designed from the ground up to recognize the importance of data and capture relevant and important signals of various events and operations. This allows the system to provide unprecedented intelligence, monitoring, optimization and recommendations based on the historic and predictive business analytics and offer educated advice or act on its own to improve the overall health of a business.
Fin Tech Integration
With the rise of Fin Tech both in regulatory and technology frontiers, provision of financial services must be part of any modern business management software like Gemma. We’re constantly monitoring and researching on the possibilities and innovations in this field and looking forward to integrate with the most successful providers in Fin Tech industry. As regulations open up and provide more access to financial intelligence and automated transaction, this module of Gemma business management software can be one of the most progressive and promising features of this software.
Machine Learning
Artificial Intelligence is the most powerful tool for any business to wield the power of data it generates and owns. Large technology companies know this fact and use this power for the growth of their business. By using Gemma, you get machine learning capabilities for the most important metrics of your business performance out of the box. Gemma uses the data generated from your day to day business operations to create predictive models to monitor the well being of your business and prepare you for upcoming challenges or opportunities.
Automation
In Gemma, anything that can be automated is, or will be automated. The whole design policy for development of this software is to remove the need for human intervention in necessary business administration activities. With ongoing development in the areas of data science and machine learning, there are increasing opportunities for a business management software like Gemma to automate more of its internal and external processes and move toward an autonomous and intelligent business management software solution. Automation in Gemma has a layered architecture which can be adjusted for the entire application, for a client or for certain projects, invoices etc.
Health & Relations
A good reputation for a business and a happy client base is the strongest insurance any office can have for its longevity and resilience. Gemma has been designed and developed with this paradigm in mind and incorporates various policies and practices to reinforce and improve business / client relations. It is also conscious of internal health and well being of a business and the relations between various office members at managerial and operational roles. More best practices and proven approaches will be incorporated into Gemma both by expert opinion and machine learning methods and it will progressively become better and more effective in improving health and relationships of a business.
Visual Design
Gemma’s visual design adheres to advanced and well researched UX practices and modern and effective UI design. Running a business is, by nature, a complex process. There are many moving parts which, when put together in a single platform, inevitably increase its friction and reduce productivity compared to a simple and specialized software. The most important visual design philosophy of Gemma is ease of use and natural behavior. This is achieved by compartmentalising the exposure of data input and output points and smart contextual awareness for all areas of Gemma user interface.
Aa
Dosis Regular 32pt
Dosis Regular 24pt
Dosis Regular 16pt
Dosis regular 14pt
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au
purposefully simple
“Simplicity is the ultimate sophistication.” –Leonardo da Vinci. A Gemma user has access to a vast range of information and functionality. It is the job of purposeful and well balanced visual design to break down and serve this information to a user in a digestible and contextually aware fashion. This approach minimises confusion and fatigue while improves productivity. We use educated use of modals to present and capture information in bite size portions so every interaction with Gemma’s interface happens in a simple to understand and confined panel. This also enables the user to stay in it’s original work space where he or she initiated the interaction and eliminates the need for using the browser back button. Consistent use of icons and colours allows the user to become intimate with the intended meaning and use many of the features without the need for initial introduction.
DOCUMENTS
Color variations
Professionally designed documents to represent your business
- Quotes
- Approval Contracts
- Receipts
- Invoices
- Reports
- …


Professionally Designed Forms
Consistent Documentation with no time and effort
Technology
Gemma is developed using the latest Microsoft .NET technology and is hosted on Microsoft Azure cloud platform. This ensures using an stable development technology and benefiting from the best world standard of performance, security and availability.
Integrated management platform
Gemma Business Management Software uses one central data and logic system in order to provide a holistic and uniform business management system. Instead of relying on different software packages and their complexities, which often requires manual copying of information between them, Gemma uses the same data to operate different modules addressing various requirements of a business like Project Management, Accounting, Business Intelligence, Performance Monitoring and various other peripheral activities.
Expert System & Machine Learning
Gemma project management software and its other modules use an internal expert system for decision making mechanism required for offering virtual intelligence behavior of Gemma. The system uses business management best practices and proven administration processes as well as adjustment by Machine Learning to analyze any emerging circumstances and formulate an intelligent and well informed response.

your business
Coherent and interdependent business management modules manage and monitor ongoing operation of a project based business and capture and store data nodes and signals
Expert system
Expert System decision making engine matches signals and circumstances against a growing knowledge base of best business management practices constantly improved by Machine Learning
requirements
- project Management
- Accounting
- Contract Administration
- Time, Task Management
- Business Intelligence
- Employee Performance
- Service Profitability
- Communication
- CRM
- Filing and Archiving
- Payment and Banking
Virtual Intelligence
Educated and well informed automated response to business circumstances and various situations

ROADMAP
Since July 2019, Gemma is being used live to manage daily operations of a sister business, Eco Certificates, which is a building energy efficiency consultancy firm in Sydney. Every module development and update is being tested in a live business environment since then and Gemma is actively communicating with all Clients of Eco Certificates. An stable alpha release is planned for the near future which will provide fully functional and well tested functionality necessary to manage most target areas of a project based business.